Client
BIG BOX
Sector
Experiences
Discipline
Creative and Art direction
Year
2024
Who?
Bigbox.
What?
We created a campaign that connects traditions with the idea of gifting unforgettable moments. Using Christmas as an example, we reflected on how traditions highlight special occasions and aligned this with BigBox’s purpose: creating lasting experiences.
How?
We reflected on how traditions invite us to cherish special moments, using Christmas as a central example. Through a creative approach, we aligned this idea with BigBox’s purpose: turning gifts into lasting memories.
OUR TRADITION:
Gifting moments that last forever
Nobody really knows where traditions come from or why they were invented.
One possible explanation is that they were created to help us remember certain moments in a more special way. That’s why we choose stories and specific days to act a little differently and force ourselves to appreciate the present more.
Christmas is a great example…
Can someone explain where ALL these traditions came from?
At BigBox, we want to connect this concept with “gifting moments that last forever,” because, in the end, they aim for the same thing.
Creatividad @fedecouts Dirección 💁🏼♀️ con mi reina @agusrunza DF @juanchoyerna Gaff @quesard0
Actuación especial @yernazian Dirección de arte 💁🏼♀️ Art team y Ambientacion: la prima @iaraiturrieta.w y @carobareilles Dirección de actores @tomicapano
Prod @fedecouts @schostiksol Asist @carobareilles Edición y color @agusrunza
