Balèaria

PULSO JWLS IS A NEW JEWELRY BRAND FOUNDED BY A LOCKSMITH WORKING IN HER FAMILY BUSINESS WHO DECIDED TO TAKE HER LIFE IN A NEW DIRECTION. INSPIRED BY NATURE AND USING NOBLE MATERIALS SUCH AS BRONZE, ALPACA, AND SILVER, SHE CREATES PIECES WITH ROUGH TEXTURES AND AMORPHOUS SHAPES, OFFERING A DISTINCTIVE AND BOLD STYLE WHILE MAINTAINING THE SUBTLETY OF THE MATERIALS. THE NAME "PULSO" REFLECTS THE VIBRATION CONDITION OF THE CREATOR, SYMBOLIZING THE UNIQUENESS AND AUTHENTICITY OF EACH PIECE. BRANDING OF THE BRAND:  I DEVELOPED A VISUAL IDENTITY THAT CAPTURES THE ESSENCE AND VALUES OF PULSO, DESIGNING A LOGO THAT INCORPORATES A GEM, REPRESENTING THE SMALL STONES THAT ADD COLOR TO THEIR CREATIONS. I CHOSE A HIGH-IMPACT SANS SERIF TYPOGRAPHY TO HIGHLIGHT THE MODERNITY AND BOLDNESS OF THE BRAND. ART DIRECTION AND VIDEO FOR THE CAMPAIGN:  I DIRECTED THE STAGING OF THE PRODUCT SETS, USING ELEMENTS COLLECTED FROM NATURE SUCH AS SOIL, STONES, FLOWERS, ENSURING THAT EACH SET REFLECTED IDENTITY

Orei • おれい es una idea original de Roy Asato, donde la gastronomía, el arte y lo sensorial, se funden a través de un nuevo concepto de ramen. Nos centramos en la búsqueda de lo fino, de lo sensible, lo armonioso. Un sistema minimalista que abraza el agradecimiento por los alimentos, que inspira a un nuevo movimiento, que trasciende fronteras. Un sistema minimalista que abraza el agradecimiento por los alimentos, que inspira a un nuevo movimiento, que trasciende fronteras. Una marca sumamente atractiva que seduce desde su concepto boutique, sus valores, su construcción holística, su obsesión por ofrecer algo distinto. Creemos en la importancia de, antes de consumir nuestros alimentos, tomarnos al menos 1 minuto de conciencia en: A G R A D E C E R      |     C O N E C T A R     |      N U T R I R   E L   A L M A 

This is the new brand identity for the Miami Institute of New Doers—a bold repositioning as a leading technology institute specialized in Data, created for Latin American graduates in computer science and engineering. The Institute offers a powerful pathway for emerging talent across Latin America to gain advanced training and hands-on industry experience in Miami—one of the world’s most vibrant tech hubs. Rooted in the energy of Miami, its visual identity draws from the city’s colors, skyline, and cultural topography—crafted for a new generation of professionals who are ready to lead the future of tech.

Balmy, crypto, finance.