PULSO JWLS IS A NEW JEWELRY BRAND FOUNDED BY A LOCKSMITH WORKING IN HER FAMILY BUSINESS WHO DECIDED TO TAKE HER LIFE IN A NEW DIRECTION. INSPIRED BY NATURE AND USING NOBLE MATERIALS SUCH AS BRONZE, ALPACA, AND SILVER, SHE CREATES PIECES WITH ROUGH TEXTURES AND AMORPHOUS SHAPES, OFFERING A DISTINCTIVE AND BOLD STYLE WHILE MAINTAINING THE SUBTLETY OF THE MATERIALS. THE NAME "PULSO" REFLECTS THE VIBRATION CONDITION OF THE CREATOR, SYMBOLIZING THE UNIQUENESS AND AUTHENTICITY OF EACH PIECE.
BRANDING OF THE BRAND:
I DEVELOPED A VISUAL IDENTITY THAT CAPTURES THE ESSENCE AND VALUES OF PULSO, DESIGNING A LOGO THAT INCORPORATES A GEM, REPRESENTING THE SMALL STONES THAT ADD COLOR TO THEIR CREATIONS. I CHOSE A HIGH-IMPACT SANS SERIF TYPOGRAPHY TO HIGHLIGHT THE MODERNITY AND BOLDNESS OF THE BRAND.
I DEVELOPED A VISUAL IDENTITY THAT CAPTURES THE ESSENCE AND VALUES OF PULSO, DESIGNING A LOGO THAT INCORPORATES A GEM, REPRESENTING THE SMALL STONES THAT ADD COLOR TO THEIR CREATIONS. I CHOSE A HIGH-IMPACT SANS SERIF TYPOGRAPHY TO HIGHLIGHT THE MODERNITY AND BOLDNESS OF THE BRAND.
ART DIRECTION AND VIDEO FOR THE CAMPAIGN:
I DIRECTED THE STAGING OF THE PRODUCT SETS, USING ELEMENTS COLLECTED FROM NATURE SUCH AS SOIL, STONES, FLOWERS, ENSURING THAT EACH SET REFLECTED IDENTITY
I DIRECTED THE STAGING OF THE PRODUCT SETS, USING ELEMENTS COLLECTED FROM NATURE SUCH AS SOIL, STONES, FLOWERS, ENSURING THAT EACH SET REFLECTED IDENTITY
B r a n d I n t r o d u c t i o n
Pulso Jwls is a new jewelry brand founded by a locksmith working in her family business who decided to take her life in a new direction. Inspired by nature and using noble materials such as bronze, alpaca, and silver, she creates pieces with rough textures and amorphous shapes, offering a distinctive and bold style while maintaining the subtlety of the materials. The name "Pulso" reflects the vibration condition of the creator, symbolizing the uniqueness and authenticity of each piece.
In my collaboration with Pulso.
I was responsible for:
Branding of the brand:
I developed a visual identity that captures the essence and values of Pulso, designing a logo that incorporates a gem, representing the small stones that add color to their creations. I chose a high-impact sans serif typography to highlight the modernity and boldness of the brand.
Branding of the collection:
We aimed to represent "Éter" through the simplicity of natural resources in a traditional location, where the ambiance includes stones, wood, marble, and details in every space.
Art direction, photography, and video for the campaign:
I directed the staging of the product sets, using elements collected from nature such as soil, stones, flowers, food, marble, incense, and fire, ensuring that each set reflected the unique identity of each collection.
This project has been an exciting journey, where every detail was carefully designed to highlight the authenticity and beauty in imperfection that Pulso Jwls represents.
