Client
CHANDON
Sector
Drinks
Discipline
Creative and Art direction
Year
2023
Who?
Revolutionizing the Perception of CHANDON
What?
We worked on an advertising campaign that tried to take champagne out of the place of toasts and Christmas and introduce it into more everyday environments.
How?
We show each product with its pairing, trying to reflect the environment in which it would be consumed, providing a message between the lines to educate the target audience.
Each product combines a different flavor, depending on its sweetness or acidity. Each variety can even be taken at different times of the day.
From the artistic direction we create environments that accompany and reflect this information
